Search Engine Optimization - The First Act

Writing by Nick Stamoulis on Wednesday, 21 of May , 2008 at 8:25 am

Search engine optimization is all about one page and off page tactics to get your page listed as high up in the search engine results pages as possible. Having said that, for most DIY optimizers there is always one step that they forget, and it is the first step for ongoing search engine optimization.

We select keywords which we feel we can get good ranking for. We then use all of our search engine optimization “know how” to get that page well ranked. However, there are thousands of other website trying to get to that same number one position.

The first act in any search engine optimization program is to watch your competitors. If your competitors are appearing higher in the listing than you do then you need to find out why. What are they doing that you are not doing?

To get to the top of the search engine rankings, you need to out do your competitors. You cannot out do them unless you know what it is they are doing, that you are not. You can also see which keywords they are dominating. This provides a perfect opportunity to rethink your keyword options and search engine optimization program.

Before undertaking any search engine optimization program, check your competitors keywords and then review your current keywords. Sometime a fine tuning of those keywords could help you rank above your competitors.

Category: SEO

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