Search Engine Optimization And Page Crawling

Writing by Nick Stamoulis on Thursday, 22 of May , 2008 at 7:07 am

A recent post looked at search engine optimization and flash where we discussed how flash could be used if you really had to use it. Today I want to take that theme just a little further and look at one option to improve your page’s crawl success.

Web designers often resort to techniques like Flash and Java to improve a pages look and feel. there are times where Java is the preferred script for certain actions like mouse overs. Unfortunately, these are not always search engine optimization friendly design techniques.

One way to get around these issues is to consider producing print friendly versions of those pages. Print friendly versions are generally easier for the search spiders to read and follow. Where a page may be spider unfriendly, the print version will be very friendly. Search engine optimization strategies can still be used on the print version and the original page should have a link to the print version towards the top of the page.

Print friendly versions have several uses. Whilst they may help the search spiders, they also serve to help your readers by providing them with a means to print out your page. For the sight impaired, they provide a way to access those pages - the alternative for them is to provide a podcast version. Search engine optimization is an area where you need to think laterally. Providing a print friendly page is just one example.

Category: SEO

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