Search Engine Optimization And Keyword Research

Writing by Nick Stamoulis on Friday, 23 of May , 2008 at 6:47 am

Search engine optimization starts with a good keyword research program where you try to identify the best possible group of words for each page. Sometimes we can be trapped into a type of tunnel vision where we only think of the obvious words or phrases - there are alternatives that can sometimes be considered to bring in extra traffic.

Earlier this week I wrote a post on the use of plural keywords in your search engine optimization program, that is just one of many alternatives. A careful review of your keywords may find that many alternatives exist that prove beneficial.

The term search engine optimization is a good example. You could spell it with an ‘S’ as in optimisation, You could abbreviate it to SEO or even seo. You can also test for a variety of mis-spellings such as ‘engin’ for ‘engine’. There are many other spelling variations that could be tested for competitive use.

Using a good analytics program will also help. These show the keywords that have been used to find your site. Look for unusual variations on your current keyword list to see if these could be taken advantage of. Remember, the keywords thrown up in an analytics program are words that have already been used to find your pages. Perhaps your search engine optimization program can maximize them to effect.

To be effective with your keyword research you need to be able to think outside the square; to look for the unusual; and to be able to find keywords that your competitors are not using but the searchers are. Include those words in your search engine optimization program and may find yourself ranking much higher and receiving valuable extra traffic.

Category: SEO

• Add this post to Del.icio.us - Digg

No comments yet.