Search Engine Optimization Is No Longer An Option

Writing by Nick Stamoulis ShareThis

A vast majority of web sites rely on a steady flow of traffic, much of this coming from organic search engine results. If you don’t have a search engine optimization program in place, you can forget the traffic.

New research results published on Yahoo! Search Marketing Blog reveals that 41% of users will only look at the first page of results; a further 27% would only look at the first few results. That is 68% of users only going to page one of the results. If your search engine optimization program doesn’t have you on page one, you are fighting for a share of 32% of search results.

The post goes on to offer some advice on how to improve your position in the search results pages. The recommendation was, as part of your search engine optimization strategy, you start to look at your ‘digital assets’ and optimizing them.

Using all your digital media in carefully optimized pages using search engine optimization techniques such as alt tags and closely related text, the post suggested also optimizing your digital assets through social media such as YouTube. To quote from the post:

But don’t stop there. Take these same assets and find resource sites (e.g., YouTube) and social media sites (e.g., Facebook) to post and tag them, so that you can expose your brand to visitors of those sites who may otherwise have never visited your corporate website.

This could be quite time consuming and would require a carefully thought out plan, however, as part of a long term search engine optimization program, the results will speak for themselves. As the Yahoo! post stated; “major search engines show more than just text in their search results, in what we call “blended results.” .

Offsite search engine optimization strategies used to mean gathering backlinks, now it really is “offsite optimization”, this time for digital media.