Is There A Search Engine Optimization Niche For Me?

Writing by Nick Stamoulis Tweet

The field of search engine optimization experts is growing on a daily, if not hourly, basis. Like everything web related, these experts are starting to develop niches, whether is traditional search engine optimization consulting, social marketing, or search engine marketing to name just a few – and yes, former SEO ‘experts’ are now claiming to be marketing experts as well. Perhaps they are!

With so many search engine optimization experts, websites and blogs around these days, what are the options for a new entrant? I see two niches that are probably under-developed at present and may offer opportunities to a new players.

The first niche that may prove to be profitable into the future is social page optimization. We see a lot of talk about social marketing, however, when you visit sites such as Facebook and Myspace, the term social is still very evident. Pages are certainly not designed to represent business interests – they are often more like family site. Whilst not true search engine optimization in nature, it is an area that requires developing as part of an overall package.

The second niche is one that is covered fairly well, but not as seriously as it could be. Search engine optimization training for small players has hardly been touched. There are e-books and several sites that will tell you all about SEO for your site, however, many are user unfriendly and/or expensive.

If you can design a simple 7 or 10 day follow me type training program with perhaps a short video each day; and made the program affordable, and for that I am talking about under $25. People seem to have short attention spans these days and at the same time require hand holding. Seven to ten day training – one hour per day, using a follow me style could work well. Search engine optimization is one area that can be done easily in a follow me style. Get the time, delivery and price right and you may have a winner delivering training to those who want a DIY search engine optimization strategy.

Search engine optimization is becoming very competitive and unless you can bring a totally new approach, you will find it difficult to get started. Find a niche that is in demand with little supply and may do well.