Search Engine Optimization Consultants With Split Personalities

Writing by Nick Stamoulis on Friday, 30 of May , 2008 at 7:36 am

The web is getting bigger and search engine optimization is getting bigger with it - and more complex - at least according to Melissa Fach in her article on Marketing Pilgrim yesterday.

Melissa wrote about the new search engine optimization role that includes, amongst other tasks, SEM and SMO. A little web design thrown in along with the ability to communicate and inform clients adds to the daily toil.

I fear the task is only going to get more complex: not only will we need to constantly update our methods as search engines change their algorithms; we will need to deal with webmaster demanding higher rankings in an ever growing competitive field. Search engine optimization has been relatively straight forward in the past. If you were to graph the increase in search results for a given keyword, you would see it heading through the ceiling, and the increase is noticeable on a daily basis.

Melissa makes some interesting points, and none more so than:

…..This means those of us offering search engine services need to take our job very seriously. We have a massive responsibility to do what is right for our clients because our failures, lack of hard work or unethical behavior could result in terminal damage to a business

So I will have to add at least one other task to Melissa’s search engine optimization task list, that of reputation management. We can be as honest and ethical as humanly possible, however we can, do and will make mistakes. A little reputation management may help us catch any problems before they get out of hand.

The role now involves search engine marketing, social marketing, reputation management, PPC marketing, e-mail marketing, customer relations, web design consultant, domain name consultant; oh - and don’t forget search engine optimization in there somewhere too. I wonder - does anyone know a decent therapist - talk about split personalities.

                      Category: SEO