Search Engine Optimization Is Not Reputation Management – It Sure Helps

Writing by Nick Stamoulis Tweet

Search engine optimization and reputation management are two distinct areas of website management. They do however rely on each other for success.

There is one clear advantage to having a strong search engine optimization program, you should be able to take the top spots in the search engine results pages. If you do have top spot, any negative pages that come along are likely to appear below your number one spot. If they take over that number one spot, you have a problem.

Last week we wrote a post on search engine optimization and indented listings. If you can achieve the top one or two positions with indented listings, the chances are that any competition will appear below the fold and unseen on first glance.

Many online commentators try to make clear distinctions between reputation management and search engine optimization, however in practice they work hand in hand along with social marketing to form a holistic optimization of your web site.

Being able to claim that number one position has more benefits than just delivering organic traffic. Search engine optimization can help to bury any negative reputation slurs which should provide you with enough breathing space to resolve any negative issues. Search engine optimization is not reputation management – but every little bit helps.