Online Reputation Management Now A Recognised Industry

Writing by Nick Stamoulis

And why shouldn't it be? Reputation Management has been around for many years in the bricks and mortar world, trading under the name of 'Public Relations Consultants'. Online reputation management can be done in many different ways, public relations being one of the major components through the use of social sites, forums, blogs and press releases. The issue surrounding reputation management online is whether or not it is ethical to use search engine optimization techniques to out rank negative comments or campaigns. By its definition, you should not always need to use these strategies if your reputation management strategies have been effective from day one. Going into overdrive when you detect a problem is like the proverbial bolting horse and the gate. Keep the gate shut CLICK HERE TO READ MORE...

Can Duplicate Title Tags Undo Your SEO Efforts

Writing by Nick Stamoulis

An intertesting article by Stoney deGeyter on smallbusinessnewz raises an interesting question when it comes to duplicate content and web design, title tags and search engine optimization. Many web designers, particularly when working to a limited budget, often create header and footer templates for their clients. As a time saving practice this is fair enough. If you're having ten pages created it sounds like good business sense to create templates that can then be filled with the relevant content individually. However, the header and footer can play an important role in search engine optimization programs. The last thing you need is to have your web design fight your efforts along the way. To quote Stoney: ...I believe the title tag is the single most important piece CLICK HERE TO READ MORE...

May 1, 2008
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Search Engine Optimization Using Syndicated Articles

Writing by Nick Stamoulis

You are probably aware of the value of writing articles and submitting them to directories as a valuable search engine optimization strategy. Articles that are submitted may well get syndicated across several websites over a period time providing you with some valuable link juice. Have you thought about where you are going to link that article in your pages. Common sense would suggest that for premium search engine optimization value, you would link to similar articles within your site using keywords as your link. Sometimes you can get better value by linking to other areas within your site. Dedicated landing pages have always been popular and can provide real value for visitors. They do not necessarily provide good value for your search engine optimization program. Article submission directories CLICK HERE TO READ MORE...