Search Engine Optimization And Landing Pages
Landing pages often annoy me. I am left wondering on the search engine optimization and page design strategies of these webmasters. And I am not alone on this. In fact it is strange how, in researching one topic, another loosely related article appears, almost to reinforce the original line of research. I was originally researching Google's new attack on poor performing advertisers by undertaking tests of their landing pages amongst other things. Poor performing ad units with slow, poorly designed or irrelevant landing pages will get be ranked lower. The effect will be to place them well down in publishers ad units. Pare of good search engine optimization is page design and part of page design is load speed. DazzlinDonna from SEO Scoop wrote a rant on CLICK HERE TO READ MORE...
Search Engine Optimization And No Follow Blindness
Generally speaking, search engine optimization and the 'no follow' tag don't live in the same home. In fact, mention 'no follow' and many search engine optimization experts will ignore you. There are times when the 'no follow' doesn't hurt. A thread on the DigitalPoint forum has been following the question about buying 'no follow' links. It has been an interesting discussion with some rather wise comments. However, I think some of the participants have been caught by the 'no follow' blindness. Search engine optimization relies on links to obtain increased ratings. We know that Google is not impressed with 'paid' links. Under those circumstances, a paid link is either 'no follow' or risks being penalized. If the 'no follow' is placed away from the tag, CLICK HERE TO READ MORE...
Search Engine Optimization And Indented Listings
Andy Beard wrote a great 'how to' article on Indented Listings using simple search engine optimization steps. The idea is fine and would sound attractive to most web owners. There is one caveat I make to that statement: if you are not on the first two pages of the SERP's then this tactic will probably do little for you. If you are ranking in the top ten for your keywords then a search engine optimization strategy such as this is ideal. While having the double listing is handy, what is more important is the white space that is created. Looking at the screen shot you can see how the indentation draws the eyes - even if you were ranked CLICK HERE TO READ MORE...
Google Doesn’t Hate SEO
Matt Cutts, of Google, fame has a 10 minute video from the Web 2.0 conference where he looks at what Google considers Spam. He also admits that Google doesn’t hate search engine optimization. You read right - Google does not hate search engine optimization In fact, Google does not consider search engine optimization to be Spam, it is just that some methods could be considered Spam. Along with the ten minute video, there are 25 Power point slides where Matt goes through types of Spam and how to engage an ethical search engine optimization consultant. The video is interesting and well worth watching. The slides are interesting themselves and worth a look. For a quiet Sunday, this video is an entertaining ten minutes of Google search CLICK HERE TO READ MORE...
Yahoo! Up, Google Up, Who’s Down – Not SEO
Don't put all your search engine optimization eggs into one basket. Well not yet anyway. Despite Yahoo! gaining a small increase in search volume, Google is still the one that is way out in front and not slowing down, at least, not yet. Google also increased their share of search volume leaving the other players to continue their downward slide. On present volumes, search engine optimization should focus on Google and Yahoo! and forget the rest. According to Compete, the big two have over 83% of search volume between with Google bringing home a huge 68.9%. The big loser over the last 12 months, apart from Yahoo! which has dropped almost 5%, has been MSN and Club Live (both Microsoft). Yahoo!'s rise may have come at CLICK HERE TO READ MORE...
If You Want Sales, You Need Search Engine Optimization
When I was growing up I had a newspaper round, delivering newspapers, now I am and adult and I am doing the same thing, kind off anyway. Search engine optimization is similar to delivering newspapers. As a publisher, you put together a wonderful newspaper and print off a couple of thousand copies and sit back and wait for people to read them; and for advertisers to come knocking to place their ads. You wait, and wait, and you wait. Nothing happens. No advertisers, no one tapping you on the shoulder and saying, 'great newspaper'. Sound familiar. You have built a fabulous web site. Your products are bargain priced, but no one visits and with no visitors, no sales. The newspaper publisher did not bother to CLICK HERE TO READ MORE...
Search Engine Optimization And Frequency
The search engine optimization mantra has often been, 'content is king', followed by keywords and inbound links and....... I am sure you have heard it all before. I recently read a question that caught my attention, the question being 'how often does Google update the SERPs'. The answer I assume was looking beyond the page crawling and wondering how long it took for crawled data being reflected in the SERPs. I have seen pages being indexed within an hour of publishing, however I feel that was due to more to the use of social media more than anything else. Search engine optimization strategies certainly help the process along. The real interest to me is the frequency in that crawling to begin with. If your page is only CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
