Product Pages And Search Engine Optimization
Search engine optimization for product pages is not that difficult particularly if you follow a few guidelines. To get the most out of your search engine optimization program for your product pages you need to concentrate on three aspects. Your site structure, your internal linking, and the product pages content. Your site structure should be fairly simple and easy to follow. We wrote a post in February, The Best Internal Link Structure For Your Website, about tiering your pages. I suggest a quick read of that post before continuing here. This post also discusses some search engine optimization linking options. Another post included this paragraph on internal linking which is quite appropriate to repeat here: Areas such as “My Account” “Your Cart” “Add to Cart” and CLICK HERE TO READ MORE...
Search Engine Optimization And Flash
Search engine optimization and flash do not go together and at present search engines cannot read and index these files. This doesn't mean you cannot use flash files within your web pages, what it does mean is that you will need to act carefully. Flash is popular for making web pages look dynamic, exciting and attractive to visitors. However, if the search spiders cannot read these files then using flash in pages that have a heavy search engine optimization program maybe counterproductive. The following guidelines for the use of flash may help. Make sure your Flash code has been validated using the W3C Validator, search spiders may decide to leave before indexing if they detect invalid code. Don't use a flash based navigation system on your homepage, search CLICK HERE TO READ MORE...
Web Analytics: An Hour a Day by Avinash Kaushik – Book Review
Web Analytics: An Hour a Day by Avinash Kaushik is the ultimate step-by-step guide on all things web analytics. With this book, you will learn web analytics the correct way as it’s a modern guide to today’s web analytics questions and challenges. It gives you a thorough guide on how to implement a successful web analytics strategy and the author offers such information with thought-provoking style.
Kaushik’s book will discuss qualitative data and its importance, techniques that will help you with your analytics, as well as debunking popular myths and beliefs – all while providing an enjoyable read for everyone. You will learn easy solutions for e-commerce, small business sites, blogs and more. You will CLICK HERE TO READ MORE...
The Monkey Is Out Of The Bag: Will It Affect Your Search Engine Optimization Strategies?
Yahoo! have released their developer platform, SearchMonkey, to enable developers to begin building applications that enhance the usefulness and relevance of search results. Will search engine optimization consultants now have to work harder? The potential to providers users with a lot more information in their search results will be appealing to a lot of web owners. The question will boil down as to whether or not it is worth the extra time to create specialist results for a search engine that is struggling away a distant second. Search engine optimization is becoming more complex with each of the search engines offering more information to searchers. Gone are the days when a simple page description in the meta tags would suffice. Search engine optimization devotees now have to CLICK HERE TO READ MORE...
Is Link Baiting A Legitimate SEO Strategy
Link building is a tough business and many webmaster use a technique known as link baiting as part of their search engine optimization strategies. Many webmasters who are new to search engine optimization may wonder if link baiting is white-hat or black-hat in the eyes of Google. Google's approach to links, while a little complicated in their approach, can be summarized fairly simply. If links are natural and not in any way 'bought', 'sold' or 'farmed' then they will pass muster. Search engine optimization strategies that attempt to develop natural links will generally not face any penalties. The optimum word is 'natural'. How you gain these natural links is the hard part. Link baiting is a process where your content is written in such a way that CLICK HERE TO READ MORE...
SEO and Guarantees
I actually planned on discussing some things you should do to make your page rank well when I started this post. But between the time I opened it and the time I started typing I got another one of those emails just guaranteed to make my blood pressure explode! The email began with a subject line that got my attention so no sky-rocketing blood pressure on that one, but the rocket booster was in the first paragraph….they guaranteed that they could get my website to rank on the first page of the search engines in 7 days! It cannot ethically be done! Let me explain, first it takes longer than 7 days for the search engines to crawl the page and index it fully. Also unless they CLICK HERE TO READ MORE...
SEO And Public Relations
You would not think that SEO and public relations could go together. Search engine optimization looks at keywords and phrases that searches may use while public relations often tries to use catchy and 'look at me' type phrases. There are however times when the two can sit happily together. Press releases are one area where search engine marketing and public relations can work well together. In fact, a press releases success can rely on the use of keywords if it is to be found in the search engines. In fact your SEO strategy can be a little more varied when it comes to press releases. Rather than trying to swap a document with keywords, it often pays to only use a keyword or phrase quite sparingly, usually CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
