Search Engine Optimization Is Not Quantum Physics
Search engine optimization is as easy as you want it to be - and as difficult as you want it to be. The reality is that it is as simple as A,B,C. A well designed SEO friendly website that is W3C compliant and user friendly. Your websites design should include a good URL structure and easy to navigate links. Building links from other other related sites. Whether you gain links from similar sites, directories or social sites is not important. In fact gaining links from a variety of these sites probably helps. What is important is to gain as many links as possible. Creating content that relates to your niche, is keyword relevant and that readers will find relevant. If other sites find this content relevant enough they CLICK HERE TO READ MORE...
How To Justify The Cost Of Search Engine Optimization Consultants
Search engine optimization is not a cheap process with cost ranging from $35 per page to $100 per page. If you have a website with 20 pages then you are going to pay from around $700 for very basic services upwards to around $2000. So how do you justify those costs. Justifying costs and setting a budget for search engine optimization is no different to setting a budget for advertising, salaries or any other area within a business. The real justification comes in the results. You can almost place a good search engine optimization campaign in the same basket as advertising, the aim of both is to get people onto your site, hopefully to spend money. If you had to write a report for management justifying the CLICK HERE TO READ MORE...
The Three Top Search Engine Optimization Myths
Wherever you go you are going to find advice on how you should undertake a good search engine optimization program. There are however many website owners (and blog owners) who feel that a couple of SEO tricks will do the job. Here are the top three myths debunked. SEO Myth 1: Search engine optimization only needs to be done once. If your website is providing 'fresh' content on a regular basis then your SEO program needs to work on that new content. As new content is added you need to consider the internal link structure along with external links and service submissions. SEO is constantly evolving so there is never going to be a one stop SEO fix. SEO Myth 2: Web Designers are good at SEO. The CLICK HERE TO READ MORE...
SEO And Page Two Keywords
Your own analytics may just be hiding a few gems when it comes to keywords and search engine optimization. Most people look at their analytics and start to assess their keywords; what is working; what is not working; which pages are drawing traffic; what search terms are delivering the most traffic. Sometimes it pays to look at which search terms are delivering the least amount of traffic. Think about this logically. If you have not optimized a search term yet it is delivering you traffic - why? Chances are if you do a search using these search terms you will not be on the front page of the results. You may be on page two, or perhaps deeper. If your search engine optimizations strategy has not CLICK HERE TO READ MORE...
ICANN Makes Some Sweeping Changes To Domain Names
ICANN has voted to make some interesting changes to domain names and the management of those names. WebProNews has a fairly comprehensive post on the topic. One of the areas that I do find interesting and worth reporting is the proposed end to domain name tasting. To quote from the post: It passed a resolution to eliminate domain tasting, a practice of using the grace periods to register domain names in bulk to see which ones are profitable. Many people have called for the banning of this practice - they have finally decided to listen. Even bigger is the issue of opening up the current domain classification restrictions. You will soon be able to classify your own web address - at a cost - perhaps as high CLICK HERE TO READ MORE...
Chill Out – SEO Is Just Another Term For Quality Control
Sometimes it is easy to understand why doctors hide their professional when going to parties, you know the story, "hey your a doctor, I have this pain in my .....". These days, tell people your a search engine optimization consultant and those with web pages will pounce. "I've got this web site and I was wondering if you could take a look at it sometime and ......." Sometimes I oblige, generally I don't and these days I talk less about what I do and more about what the web can do for other, if I talk about it at all. When pressed, I explain that search engine optimization is really just another term for web site quality control. In reality, when you look closely at what we CLICK HERE TO READ MORE...
SEO And Content Management Software
WordPress has for a long time been a popular platform for blogs. It has also been loosely classified as a content management software or CMS. There are however many other different types of CMS out there and they to need effective search engine optimization strategies. Two of the more popular CMS platforms are Drupal and Joomla. Drupal has not always been an easy tiger to tame when it comes to search engine optimization. However there are several modules that can now be added that makes this process a whole lot easier. I will cover some of these modules in a later post. Joomla on the other hand can be very awkward especially if you are coming from a HTML or WordPress background. There are components for Joomla CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
