SEO And SEM Explained

Writing by Nick Stamoulis on Saturday, 21 of June , 2008 at 8:51 am

People often confuse search engine optimization and search engine marketing. The two are very similar and there is a real blurring at the edges, however, in a nutshell SEO and SEM can be explained as follows:

Search Engine Optimization:
SEO is all about making your ‘blog or website more appealing to the search engines than your competition. SEO includes not only changes to the structure and code of your ‘blog or website, but also to the words on all your web pages.

Search Engine Marketing:
SEM is when you promote an article, page or post to specific places, such as online directories, forums and social bookmarking sites in an attempt to gain backlinks to your pages.

In simple terms, search engine optimization works at getting your pages search engine friendly - as the name suggests, it optimizes your pages. Search engine marketing - again as the name suggests, markets your pages to get backlinks - so boosting your rankings within the search engines.

Often a gray area, the two can be very distinct. In today’s world, you often need individuals who are experts in both areas to really gain an advantage in the search engine results pages.

                      Category: Search Marketing                      

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