Icahnreport Proves The Value Of Links To SEO And Rankings

Writing by Nick Stamoulis on Sunday, 22 of June , 2008 at 8:45 am

An interesting observation of the much vaunted icahnreport.com that finally saw ink on screen this last week. For the preceding five months is was totally devoid of content - although many had been waiting for its debut post.

What I have found interesting is, despite the total lack of content, the blog has achieved quite a lofty PR of 5. What is it going to achieve with content? This has long been a problem for search engine optimization consultants who spend their time working hard to optimize a site only to see another site with little content and a screen full of Adsense ad units outrank their sites - all because of links.

Yahoo! shows the site has over 500 links (with the www and 100 without), however a Google search shows over 1100 references. Many of these references are from high ranking sites such as Reuters and the Independent newspaper in the UK. and even a link from the Washington Post.

If ever there was a lesson to learn on the importance of inbound links and search engine optimization then this is it. As for Google’s claim that content and the user experience is of prime importance, the reality is, link - quality links, will do more to get your site ranked than any other search engine optimization technique.

                      Category: SEO                      

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