Blogging Your Business To SEO And Reputation Management Success

Writing by Nick Stamoulis on Monday, June 23, 2008 Comments (2)

Many businesses ignore the power of blogs. There seems to be a suggestion that blogs and blogging in general demeans a business or in some way represents a business as being cheap. In fact in today’s online world, businesses that do not use blogs are robbing themselves of reputation management outlets, customer relations interaction and a boost that blogs can give to search engine optimization strategies.

It does not take a lot of search engine optimization work to get a blog to rank well. Writing a daily post provides a lot content that search engines lap up quickly. One post we wrote earlier this week was at number one on Google’s blog search within a few hours of being published. Use the right keywords and use them effectively and you can rank quite well.

Taking that issue to the next step, any issues relating to your businesses reputation can be dealt with just as quickly. If there are product or customer service issues that are appearing high up in the search results, a blog can be the perfect vehicle to respond – reputations can be damaged very quickly in today’s online world so a functional highly rated blog should be your primary reputation management tool. If your search engine optimization strategy is strong, any blog posts written to respond to any issues can appear very quickly in the search results pages.

Social marketing has been a strong focus for many businesses, however, since many online users search for information through Google and other search engines, getting your voice heard there early is probably more important than having it heard on any of the social sites. In fact, your blog can do both jobs if handled correctly. Your search engine optimization strategies can get your post to the top of the search results, at least in the short term and you can encourage others to bookmark your responses to the various social bookmarking sites, killing two birds at once.

Blogs are now considered by most users to be the major way to communicate with companies. If you have a functioning blog that encourages interaction you may find that customer service or product problems are aired there first. This makes it much easier to deal with issues whilst showing the online world that you do care about your customers and that you are willing to interact and solve any issues. It all starts with a good blog; a good search engine optimization program; and the willingness to interact and ‘talk’ to your customers.

Comments (2)                      Category: Online Reputation Management                      

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