Does Your Domain Name Have Any SEO Affect?

Writing by Nick Stamoulis on Monday, 23 of June , 2008 at 8:29 am

Keywords are one of the major underpinning keys to search engine optimization so does using a keyword in your domain name have any affect? Scott Boyd writing at SmallBusinessNewz thinks not.

We all know that keywords play an important role in search engine optimization and most webmasters include their domain name and variations of it in their list of keywords. New webmasters are often advised to select domain names closely related to their products, or keywords associated with their business.

Scott’s makes several good points in his article including:

Think about it logically. If this was such an important factor - i.e. more important than any other SEO factor as people are saying - why would Google allow this? A keyword in a domain says nothing about the quality of the content on the site - it’s something that anyone can manipulate in an instant and at very low cost.

Of course, finding a domain name that is available can be a difficult issue to start with. However whilst Scott is correct in his assessment of domain names and keywords, you cannot take it as a single issue or out of the context of search engine optimization.

Keywords in domain names, or domain names as keywords, they are all part of a keyword flow - start with the domain name, flow through to content titles and page titles and on through the content itself. It becomes part of the bigger picture.

Sure, keywords as domain names will not get your to the top of the SERP’s, however they wont prevent you either. Search engine optimization works on variety of fronts when it comes to keywords, domain names are just one.

                      Category: Domain Names                      

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