Organic Traffic Is Not Free! It Is The Most Cost Effective.

Writing by Nick Stamoulis on Friday, 27 of June , 2008 at 9:48 pm

Many search engine optimization ‘experts’ will tell you that organic traffic is ‘free’. Don’t believe them! Nothing is free as the saying goes and that includes traffic from the search engines.

If you have a well optimized site that has used all the best search engine optimization techniques then you may find your site ranked highly for your keywords in the search results. Any traffic from those searches may not cost you a cent, but getting to the top of the search results has cost you.

If you undertake your own search engine optimization then your time has been the investment. Your time has a value - a value that only you can place on it. If you outsource your search engine optimization program then that will come with a monthly invoice.

Having said that, organic traffic can be very cost effective. Whilst it is hard to put a cost per click value on traffic arriving through organic searches, for some high value keywords it would certainly work out at a fraction of the cost.

Never consider organic traffic as free traffic. It has a value and as such should be treated as being valuable. Most web masters look at organic traffic as being a bonus - it is not. The search engine optimization process is often difficult. Place a value on that organic traffic and treat the visitor accordingly - don’t treat them as optional free visitors.

                      Category: SEO                      

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