SEO And Page Two Keywords

Writing by Nick Stamoulis on Sunday, 29 of June , 2008 at 7:31 am

Your own analytics may just be hiding a few gems when it comes to keywords and search engine optimization. Most people look at their analytics and start to assess their keywords; what is working; what is not working; which pages are drawing traffic; what search terms are delivering the most traffic. Sometimes it pays to look at which search terms are delivering the least amount of traffic.

Think about this logically. If you have not optimized a search term yet it is delivering you traffic - why? Chances are if you do a search using these search terms you will not be on the front page of the results. You may be on page two, or perhaps deeper. If your search engine optimizations strategy has not targeted that search phrase, and it is not on the front page of the SERP’s, why are people digging in a page or two and finding yours.

My first response is to look at what is appearing at the top of the SERP’s. Is their content not really satisfying the search term? Is there an opportunity here? Can I create a page or two and use my search engine optimization strategies to target that search term and perhaps get to the top of the SERP’s and gain more traffic?

The answer is yes you can and if your content does satisfy the searchers queries then one could argue that you have provided a valuable service. I would suggest a couple of precautions before jumping in and wasting your valuable search engine optimization time.

Check the search history for that term. You may receive 5-10 visitors per day for that term, but it could be from a very low base. If there are not a significant number of searches for that term then be satisfied with what you have. If there are a lot of searches for that term, check on some of the alternate terms to see if there is value there as well. You may be able to include these in your search engine optimization strategies to gain even more traffic.

Sometimes the search terms that bring the lowest traffic can be the gems that lead to a huge increase in targeted traffic. Simple search engine optimization strategies can turn these terms into your top traffic generators.

                      Category: SEO                      

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