The Three Top Search Engine Optimization Myths

Writing by Nick Stamoulis on Sunday, 29 of June , 2008 at 7:46 pm

Wherever you go you are going to find advice on how you should undertake a good search engine optimization program. There are however many website owners (and blog owners) who feel that a couple of SEO tricks will do the job. Here are the top three myths debunked.

SEO Myth 1: Search engine optimization only needs to be done once.
If your website is providing ‘fresh’ content on a regular basis then your SEO program needs to work on that new content. As new content is added you need to consider the internal link structure along with external links and service submissions. SEO is constantly evolving so there is never going to be a one stop SEO fix.

SEO Myth 2: Web Designers are good at SEO.
The reality is that most web designers are good at just that - web design. Most SEO consultants battle with web designers to gain the most effective SEO design for the site they are working on. Many blogs claim to be SEO ready - and they are - “ready’ that is. You still need to deliver the right search engine optimization strategies if you want to rank well.

SEO Myth 3: Throw some keywords around in the content to rate.
Keywords need to appear in more than just the content. They need to appear in the headings, page titles as within the content. There needs to be effective use of keywords within links as well.

Search engine optimization is a constantly evolving process. As consultants there are times when something will work on site A but when repeated on site B it has no affect - we need to be constantly monitoring the progress each time we make a slight change in the what we are doing.

By employing an expert the long term gains to your search results position can be dramatic - don’t believe all the myths and hype that can sometimes be found on the net.

                      Category: SEO