Search Engine Optimization Is Not Quantum Physics

Writing by Nick Stamoulis on Monday, 30 of June , 2008 at 9:45 pm

Search engine optimization is as easy as you want it to be - and as difficult as you want it to be. The reality is that it is as simple as A,B,C.

A well designed SEO friendly website that is W3C compliant and user friendly. Your websites design should include a good URL structure and easy to navigate links.

Building links from other other related sites. Whether you gain links from similar sites, directories or social sites is not important. In fact gaining links from a variety of these sites probably helps. What is important is to gain as many links as possible.

Creating content that relates to your niche, is keyword relevant and that readers will find relevant. If other sites find this content relevant enough they will also link to it. Once you have quality content you can start to develop link relationships with other relevant sites.

Despite everything you may read, search engine optimization comes down to those three basic points. Each point is of equal value - no one point takes precedence.

Obviously ensuring things like title tags, heading formats (H1, H2) and content layout is important. These have dual purposes in that they help readers scan your content whilst providing good search engine optimization structure to your content.

Search engine optimization is not rocket science or quantum physics. It is about quality in design, linking and content. Get those areas right and you will have a strong platform to base any future tweaking.

Category: SEO

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