Organic Traffic Is Not Free! It Is The Most Cost Effective.
Many search engine optimization 'experts' will tell you that organic traffic is 'free'. Don't believe them! Nothing is free as the saying goes and that includes traffic from the search engines. If you have a well optimized site that has used all the best search engine optimization techniques then you may find your site ranked highly for your keywords in the search results. Any traffic from those searches may not cost you a cent, but getting to the top of the search results has cost you. If you undertake your own search engine optimization then your time has been the investment. Your time has a value - a value that only you can place on it. If you outsource your search engine optimization program then that will CLICK HERE TO READ MORE...
In a Constantly Shifting Industry, These Search Engine Optimization Facts Endure
Search Engine Optimization (SEO) is an uncommonly dynamic and broad field of marketing which is constantly changing and adapting to market conditions, users’ search habits, industry trends, and other factors. As such, Search Engine Optimization facts that were true six months or even six weeks ago may or may not still apply. Further complicating the issue is the fact that the combination of SEO strategies that achieve great results for one site may not bring the same results for another. Yet another confusing aspect of Search Engine Optimization is that there are so many different facets to SEO that understanding the impact of these strategies and how they work together to achieve positive results is challenging at best. But despite the ongoing changes and evolving CLICK HERE TO READ MORE...
SEO Before Search Engines Existed
Believe it or not there was a time when search engines didn't exist, at least, not in their present format and back then, there was little in the way of search engine optimization. We still received visitors, and some sites even managed to generate sales! So how did we get visitors to our sites when search engines couldn't help and search engine optimization was totally unknown? Believe it or not, it was simple old fashioned marketing. Go through any of the computer magazines for the mid 1990's and you will see page after page of ads. Visit one of those websites and what did you find, ads to other related sites. If it wasn't advertising, it was through forum's and bulletin boards. We hardly hear of bulletin CLICK HERE TO READ MORE...
Yahoo!’s Advice On Keywords And Search Engine Marketing
Yahoo! Search Marketing blog has an interesting article on what they feel are the "5 secrets for managing keywords in your account". Their '5 secrets': 1. Consider Your Customer The advice here is to consider 'browsers' and 'buyers' separately. Browsers are still researching whilst buyers have their cash in their hand ready to spend. But yourself in the users shoes and consider terms that 'browsers' may use along with terms that 'buyers' may use. 2. Go High and Low Yahoo recommends using separate ad-groups for high volume and low volume keywords: Why? If you have a mix of high- and low-volume keywords in the same ad group, it may hurt your quality index score, which is based on the performance of the ad group as a whole. Also, using CLICK HERE TO READ MORE...
SEO And ALT v Title For Images
Every now and then this little question raises its head and the same information seems to be broadcast. Search engine optimization for you images using the Alt - or using Titles? Problem is - it's always from the Google perspective. Google reads the Alt tag - end of story - according to Google: the "alt" attribute specifies an alternate text for user agents that cannot display images, forms or applets. The "title" attribute is a bit different: it "offers advisory information about the element for which it is set." As the Googlebot does not see the images directly, we generally concentrate on the information provided in the "alt" attribute. Feel free to supplement the "alt" attribute with "title" and other attributes if they provide value to CLICK HERE TO READ MORE...
SEO Keyword Research Through Social Networking
Getting the right keywords for your website, your product/service or niche can be a difficult job. There are many tools available that can help to sift through the millions of possible keywords and keywords combinations, however, sometimes nothing beats asking the potential customers. You don't even need to ask - often it is more a case of listening to what they are saying and what questions they are asking. Search engine optimization has for a long time preferred single keywords or short 3 word key-phrases. As internet users become more skilled in their searches, the use of long tail phrases has been increasing. Humans are different in skills, whether its internet, reading, writing, or, as we are all to familiar with these days, spelling. You will always CLICK HERE TO READ MORE...
Funny How People Will Take What Matt Cutts Says As SEO Advice
Chris McElroy, AKA namecritic left a comment on this morning's post USA Today Interviews Matt Cutts On Search Engine Optimization and I just had to take his opening line in reply. My post was a somewhat tongue-in-cheek response to his interview - perhaps my tongue was not pushed far enough into my cheek. The interview was pretty much a Google search engine optimization how to, although nothing of real interest was revealed - certainly nothing new. Chris makes a valid point when he states: But maybe some other search engines do pay attention to those things. Google will not punish you for using keywords as a meta, so why ignore anything that might help a website get traffic from another source? To take his point a little CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
