Get Me To Number One On Google!

Writing by Nick Stamoulis on Tuesday, 1 of July , 2008 at 9:27 am

As a search engine optimization expert we are frequently asked to get a site to number one in Google. Number one for what - your site? Getting a site name to number one can often be an easy task. Give me a week and it’s done. But is that what you really want? I think not!

When looking to get to ‘number one in Google’ you need to have some idea as to why you want that number one position for. From there we can start to determine what keywords would be most appropriate for your website given a solid search engine optimization program.

I wouldn’t say I was a fan of Google’s, however they are the number one search engine at present so a lot of my time is spent ensuring that my search engine optimization strategies helps to get that high listing on Google’s search results pages.

The one thing I don’t do is worship them. I certainly don’t spend my waking hours worrying about what Google may do with my pages. What I do concentrate my efforts on is creating great well formed web pages. No one should pander to what they think Google likes and doesn’t like - the reality is that is considered good search engine optimization strategies today may be completely different tomorrow.

With this in mind I also try to get sites listed in high positions in the results for other search engines. Whilst Google may have as much as 70% of all searches, that still leaves 30% that requires some sort of effort.

Don’t ask a search engine optimization consultant to get you to number one on Google. Rather, ask them get you most visitors possible from all the search engines. Now we can work together with a common understood goal.

Category: SEO

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