Search Engine Optimization Is Not A Sprint

Writing by Nick Stamoulis on Sunday, 6 of July , 2008 at 7:24 pm

I was asked late last week if it was possible to speed up the search engine optimization program to get a better ranking quickly. Now by quickly, they were talking about days, not weeks or months. They even pointed to some of the ‘get to number one in seven days’ type ads that are around at present.

It leads me to a general observation that everyone on the internet wants everything to happen quickly, and by quickly I mean like yesterday - tomorrow is too late. Search engine optimization is not like that. You have effects tomorrow, next week, next month and in two years time. To make matters worse we have no way of predicting what those results may be.

We can work intensely on a web site with 100 plus pages and get a good proportion of those pages onto the top ten in the search results. However, the competition is working hard on their search engine optimization program to try to get the same placement - and the competition may run into hundred’s of web sites. We cannot all be on page one of the search results.

Whilst search engines provide the majority of free traffic, and will continue to do so for a while, search engine optimization will be a constant review, reassess and modify game. You can obtain short term results but not quite as spectacular as some people would like.

Search engine optimization is like a long distance marathon - the only difference is that in a marathon you know where the finish is. With search engine optimization, they keep moving the finish line.

Category: SEO

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