Search Engine Optimization Of Headings

Writing by Nick Stamoulis on Tuesday, 8 of July , 2008 at 8:51 am

If there is one on page search engine optimization strategy that should be used, it is the use of headings. In particular, placing your most important keywords, for that page, into headings.

This starts with the page heading or title. This should highlight the main keyword(s) for that page. Your content should then evolve around that keyword. Search engine optimization is all about bringing that particular keyword or phrase to the attention of the search engines.

If your content is going to run into more than three or four paragraphs then you can justify breaking it up into sections with each section having a sub-heading. The main heading may use the H1 tag while your sub-heading could be using the H2 tags. Good search engine optimization techniques would suggest working with the site designer to provide specific CSS heading tags for the content of your pages.

By placing your keywords into H1 and H2 tags you are making them stand out to the search engines. Evidence of this can sometimes be seen by the bolding of that keyword in the search results. On page search engine optimization needs to make use of every resource possible to enhance your keywords.

If H1 or H2 tags are not suited to your pages overall look, test the H3 and H4 tags. If they fail then using commands such as ‘big’ and ’strong’ can have a similar affect although not treated with quite the same importance by search engines. Never the less they do make these keywords stand out - and that is the aim of your search engine optimization program - at least, it should be.

Category: SEO

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