Slow And Steady Wins The Search Engine Optimization Race

Writing by Nick Stamoulis Tweet

While I accept that Google is not the only search engine in town, they are the biggest when it comes to search queries on a daily basis. As such it would be foolish to ignore them and particularly to ignore their warnings.

They have recently published a post on their Adsense blog that, whilst focusing on Adsense for search, commenced with some tips on search engine optimization of your pages. One paragraph stands out and should be remembered everytime you see an advertisement that promises to have your site ranking number one inside a week.

[source]Ranking in Google search is based on many different algorithms, and optimization for search is a long, continuous process. For these reasons, and because the techniques might violate our guidelines, we recommend avoiding any techniques that claim to optimize your ranking very quickly or radically. If you have concerns or questions, you can consult other webmasters on a number of forums, including Google’s official forum for webmaster-related issues.

The important part of this paragraph is that search engine optimization is ‘a long, continuous process’ and that website owners should avoid any techniques that ‘claim to optimize your ranking quickly’.

In other words, when it comes to search engine optimization and rankings, slow and steady wins the race.