Well Ranked Content? Recycle With Better SEO Strategies

Writing by Nick Stamoulis Tweet

You may wonder why I suggest recycling well ranked content? If you have content that is old, perhaps 2 or 3 years old, maybe it has become a little out of date. It ranks well and brings in traffic, however because of its age, your visitors are leaving as quickly as they arrive. Why not make use of that content using the latest in search engine optimization strategies>

You have several options. You can create a new page with up to date content. The original page can then be modified with a stand out link letting visitors know there is a more up to date page available. The new content will require some extensive search engine optimization work and will take some time to rank.

Another option is to hijack the page’s URL. Create a new page with perhaps slightly denser keyword use and appropriate search engine optimization techniques. Rename the original page’s URL into as an archive and use the old page’s URL for the new page.

All links that were going to old page will now go to the new page. The new page will maintain the old pages rankings. The question is, is this considered white, black or gray hat search engine optimization work?

The search engine’s claim to have the users interest at heart. If that is so, then this technique must be considered a white hat search engine optimization strategy. The idea of this process is to provide visitors with the latest content when they undertake a search, not content that is 2 or 3 years old and possibly no longer relevant.

Place a link on the new page to the ‘archived’ page and promote the ‘new’ content. Because the information is now up to date, it may attract new inbound links which will increase the pages rankings even further. As an SEO strategy, it provides a win-win situation.

Your visitors now receive up to date content and your page can accumulate higher rankings thus leading to increased visitors. Sometimes your old pages are buried treasures that just need unearthing, dusting down with a little work and letting loose to do their work all over again.