Several Important Keyword Research Tips
Writing by Nick Stamoulis on Wednesday, July 16, 2008 Leave a comment
Almost anyone that has not lined in a cave for the past 10 years can tell you what they are, but they may or may not know how to use them effectively.
Keyword research makes most of us shudder, it’s a daunting task to be sure. Worse than that it takes for ever and some of the tools for doing it are not great. But no matter what tools you use the rules for analysis remains the same.
First, remember Latent Semantic Indexing (LSI). I know someone reading this just said huh? It’s actually a fancy name for clustering or grouping words, in other words use your looking for 2 or 3 word phrases not single words.
Next keep the keywords and phrases page specific. Remember that the search engines index pages not sites. It won’t do you any good to get one big group of words and copy and paste them onto all of your pages. Well it would but only to rank on page 50, so instead that better choice is to separate those keywords and phrase into groups and using them on individual pages.
The third consideration is country/region specific language. English is English right? Wrong, words that are English and mean one thing in the United States may mean something completely different in England.
Next cross reference between the search engines is that the searches and number of demand filling sites will be different depending on the search engine.
Finally, as bad as keyword research is keep doing it on a regular basis, you will find additional words/phrases and find changes in the numbers of demands and the numbers for suppliers as well. Constant and continued updating of your keywords will get you top ranking and keep you there.
Leave a comment Category: Keyword Research
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