Targeting Less Favorable Keywords In SEO

Writing by Nick Stamoulis on Friday, 18 of July , 2008 at 9:12 am

Forums can be a great place to pick up pointers or to just toss ideas around and get a general consensus. DigitalPoint has a thread going at present that looks at the use of less favorable keywords in your search engine optimization program.

To cut a long posting short, he suggests using a keyword checker to find search terms with around 50-100 daily searches. Many website owners would not bother to undertake search engine optimization techniques for just 50 visitors.

The writer suggestion is not necessarily bad. If you take the low volume search term and ‘Google it’, you can find out how many other pages are indexed for that search term. Find a search term with less 200 pages indexed and target that keyword. Write a ‘good’ - and he does mean good - article using standard search engine optimization techniques. Once completed, submit to a social bookmarking system for faster indexing.

So far so good. The writer goes on to suggest that if you undertake a program like this for a month you will have 30 pages on low volume - low indexed - keywords. Keywords that you should perhaps be ranking well on. If each of these keywords gets searched 50 times per day, that is potentially 50 new visitors. Multiply that by 30 pages and you have 1500 visitors per day.

The content needs to be spot on when it comes to keyword relevance. You need the visitor to stay and look around. If your page has been set up tightly, it will have a well placed call to action. Convert 10% of that new traffic and that is 150 new sales - and its long term.

Less favorable keywords can be a real gem in the search engine oceans.

Category: SEO

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