Confused About SEO? Don’t Be

Writing by Nick Stamoulis on Saturday, 19 of July , 2008 at 11:09 am

Many new website owners get confused over search engine optimization particularly when people talk about PageRank. I won’t go into PageRank except to say, ‘don’t worry about it - it is not worth the tears’.

SEO is not a confusing subject. As the name suggests, you are optimizing your something or web page for the search engines. The something is each and every page of your website. Notice I said ‘page’ and not site. Search engines really don’t give two hoots about your website, they are only interested in the importance of each page.

Search engines, in simple terms, place a score on each web page based on the keywords for that page. The higher the scorer, the higher that page will appear in the search results. Since most users only click on search results from the first two pages, your SEO strategies are designed to get as close to the top of those results as possible.

Ranking your website or pages of your site has two components with a third on the horizon. The first is on page optimization: this provides the content that the search engines crave.

The second is off page factors: this is the relevant one way link building that serves as a form of voting on the importance of your page.

Search engine optimization will need to consider a third aspect into the future, that of social inclusion. This is the inclusion of your pages in social media sites by visitors to your pages.

More information on each of these topics can be found in previous posts. Overall positioning the pages of your website well in the major search engines is not confusing - it can be tedious, however the process itself in it’s simplest form is very straightforward.

Category: SEO

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