How Often Do You Check Your Keywords?

Writing by Nick Stamoulis on Sunday, 20 of July , 2008 at 8:37 am

When it comes to search engine optimization, keywords and search results, there is one guarantee in life - they are ever changing.

You can check the search results for a keyword today and be in the top 10, tomorrow it seems like your history and all the your search engine optimization efforts have been for nothing.

The strange thing is, by the time you wipe away the tears and decide to check again, there you are back in the top ten again. Your search engine marketing efforts are paying off after all.

There are many reasons for search results jumping around. One is fresh content which will often appear for a day or two at or near the top of the SERPs only to drift out again.

This can occur on a regular basis and go unnoticed by most website owners because they don’t check their keywords in the search results. Some website owners are surprised to see they are no longer in the top ten. A part of your ongoing program should be to check on your placement on a regular basis.

If you notice you have lost your position and it doesn’t recover after a day or two then it is time for action. You will need to revisit those pages and tighten up your SEO strategies. It would also help to check out the usurper to see why they have unseated you from your position in the SERPs.

Search engine optimization is not a set and forget activity. It is an ongoing activity and part of that activity is to regularly check your place in the SERP’s. Act early and you may be able to recover your place and grow your long term positioning.

Category: SEO

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