Search Engine Optimization - Should We Lose The Name
Writing by Nick Stamoulis on Monday, 21 of July , 2008 at 6:33 am
The life and times of a search engine optimization consultant is changing and changing rather quickly. In the past we started by simply cramming keywords into a page, the more the better. How times have changed!
Today, rather than using brute strength to get a page to the top of the SERP’s, search engine optimization relies on finesse. We craft pages to suit the genre, the keywords and the purpose of the site.
It doesn’t stop there. Search Engine Marketing (which includes SEO and PPC) includes tweaking web design and helping to plan and implement pay-per-click campaigns, particularly if it involves Adwords or similar search engine advertising.
Many SEO consultants and experts now include other marketing activities within their portfolios including social media marketing, online reputation management, social networking, social bookmarking, blogging, etc.
Whether a user is using a search engine or a social media site, they are seeking something. That something is usually information. Our role is to help them find that information regarding your site and help drive sales. We are no longer SEO only consultants. Perhaps we could be referred to as “traffic controllers”; “web optimizers”; or my favorite - and really what our roles have now become - simply “search optimizers”…whatever the name, driving visitors and sales is the name of the game.
Category: SEO
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Made Wednesday, 23 of July , 2008 at 9:02 pm
[...] in an earlier post that perhaps we should change the name from search engine optimization to ‘search optimizers‘ as we now seem to spend as much time using some social sites to promote pages and gather [...]
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