It’s True! Size Really Doesn’t Matter – At Least For SEO Purposes

Writing by Nick Stamoulis Tweet

Does size matter? Will a site with 1000 pages rank better than a site with 100 pages? Not only that, what about content? Is 500 words better than 250 or 1000? We get questions about all the time and this one seems to crop up frequently.

The best way to answer a question such as this is to clarify errors in the question first. The biggest error; pages are indexed and ranked – not sites. With that answer the first question then becomes moot. Search engine optimization is done page by page. A site is just a collection of pages that generally share a common base URL.

The second question regarding the number of words is just as easy to explain. Search engine are looking for content that is in the first instance, unique. Secondly, they are looking for content that contains keywords on which to base their indexing. Search engine optimization is about steering the search engines towards our preferred keywords.

With that in mind, the number of words again becomes irrelevant. If a search engine can determine the value of 250 words then it will. Likewise with 500 or even 5000. What should be considered when it comes to content is the reader. Most users in this day and age want a quick fix. They are looking for quick answers. Search engine optimization helps in this area too by turning what could be droll content into easily scanned content that provides the user with answers.

The bottom line, size does not matter. What matters is unique content that provides value to visitors. Search engine optimization fine tunes the content and the page to help search engines index that page where we want to see it indexed. Otherwise the search engine would need to guess at where to place it.