Using Yahoo! Site Explorer To Help Your SEO Program

Writing by Nick Stamoulis on Sunday, 27 of July , 2008 at 9:06 am

There are times when even the best SEO program struggles to get a couple of places up the search engine ranking ladder to make to the front page. There are number of strategies you could apply; one of these uses Yahoo! Site Explorer.

The differences between being on the front page and being on page two often comes down to site age and the number of backlinks a site has. Pages that are appearing above yours in the SERP’s most likely have these extra backlinks.

You can use Yahoo! Site Explorer to investigate those pages and see which sites are linking in to them. On most occasions, their back links will differ substantially to yours. Those links may be opportunities that your efforts can capitalize on.

If those links are blogs then you can target them with a comment campaign. You are looking for links and you are looking for authority which may lead to more links so ensure your comments add value and are very valuable.

Non Blog or commercial sites may be approachable for links if they are closely related to your niche. If not direct links, then making yourself known to those web sites may assist in the relevant link building efforts.

By including the links that your competitors are receiving into your SEO program may help your site to climb those last few rungs in the SERP’s.

                      Category: Link Building