Yahoo! To Include Breaking News In Search Results

Writing by Nick Stamoulis Tweet

The fact that Yahoo! is including ‘breaking news’ in the search results is probably no longer news, however some of what they have written on their Ysearch blog is rather interesting.

Every user will cheer when a search engine tries to improve the quality and relevance of the data returned for a search query. The improved to the search include:

Based on the newsworthiness of each query, we’re now displaying the News Direct Display (DD) in the most relevant position(s) on SERP

We’re also better able to detect queries that are newsworthy, which means we’re showing more fresh News DDs than before

Including news is not new, rather following the leaders. One little statement may be worth following up:

….so putting the News DD at a slightly lower position makes more sense.

I would like to how they determine where they put the news and when Yahoo! says slightly lower – what does that mean? Obviously they are not going to put it page two.

New and relevant information will always be a draw card particularly if it drives the opposition over the fold. If that occurs, you may be able to take advantage of the situation.