Do Blog Links Harm Your Overall SEO Strategies

Writing by Nick Stamoulis on Wednesday, 30 of July , 2008 at 8:57 pm

A question on WebmasterWorld has brought up a few interesting comments. As part of a search engine optimization program you may decide to include your own business blog - an activity I highly recommend. The question was, “What are the problems associated with getting
loads of blog links?”.

There were a wide range of views presented during the discussion. The general feeling was almost one of placing blogs as the second or perhaps even third class citizens of the online world. This can be an error in the thought processes as well constructed blogs can significantly improve the search engine positioning outcomes for any web site.

Links are an important component of any SEO program so a discussion such as this can be important to clarify some of the issues surrounding the topic. This discussion has not really addressed any of the real issues surrounding links from blogs. On the contrary, the general consensus was that blog links are fairly worthless, particularly once they ‘fall of the front page’.

Spam links can come from anywhere and blogs are certainly not the only source. A well constructed blog with good content and a sensible linking strategy adds just as much value to a sites search engine optimization program as does any other strategy.

Links from blogs certainly add authority to a website. They may not add as much value as .gov or .edu link, however is has long been assumed that they add more value than any other link.

Blogs are now part of the online world and they represent a good pathway for businesses to connect to their customers and interact with them. If your search engine optimization program is well prepared and conducted properly, blogs will not be only the only source of links. What is important is to develop a variety of authority links from a range of online entities. Having a balanced link building strategy will enhance your authority and search engine rankings so blogs, as just one of those entities, should not be seen as harming your long term search strategy.

                      Category: Link Building