Could Microsoft’s BrowseRank Have an Effect on SEO?
The major aim of a websites search engine optimization strategy is to balance on page and off page activities. The off page activities lean heavily towards building inbound links. Microsoft's BrowseRank will base ranking on an entirely different set of data. How will that affect SEO? It appears that BrowseRank is intended to be based on the activities of the user. In other words, traffic will be the major component of any algorithm. The aim of a search engine optimization program is get a page ranked high enough to attract organic search traffic. The traffic you can attract, the higher your BrowseRank. What isn't clear is how this traffic will be measures. I have yet to see an analytics package that can accurately measure traffic. If CLICK HERE TO READ MORE...
Could Knol Be Google’s Downfall?
There are a lot of articles around the net at present regarding Google's Wikipedia like concept; aptly named Knol. Much of the talk has revolved around the high rankings that some Knol's are already receiving. As a frequent search user, it can be frustrating to continually see Wikipedia pages at the top of the search results. One recent search returned three entries in the top ten, two in the top five. If Knol also starts to rank highly, will I start to find three, four or perhaps five of the top results pointing to either Wikipedia or Knol? If so, I will be looking at other search engines to find relevant information. From and SEO point of view, Knol may not be of much use. It will CLICK HERE TO READ MORE...
Using Yahoo! Site Explorer To Help Your SEO Program
There are times when even the best SEO program struggles to get a couple of places up the search engine ranking ladder to make to the front page. There are number of strategies you could apply; one of these uses Yahoo! Site Explorer. The differences between being on the front page and being on page two often comes down to site age and the number of backlinks a site has. Pages that are appearing above yours in the SERP's most likely have these extra backlinks. You can use Yahoo! Site Explorer to investigate those pages and see which sites are linking in to them. On most occasions, their back links will differ substantially to yours. Those links may be opportunities that your efforts can capitalize on. If those CLICK HERE TO READ MORE...
Consider SEO A Part Of Your Customer Service
Websites are created for a reason and for many websites they are created for commercial purposes. Whether it is direct sales through the website or attracting customers to a bricks and mortar outlet, the aim is the same. Attracting customers. Search engine optimization is designed to get your website rated highly within the search results so your customers can find you. It should also be considered a part of your customer service program. We focus a lot on some of the off page requirements such as back links along with on page techniques like keywords and internal linking. What about your customers? SEO for your customers starts with the search engine itself. We have in the past discussed the description component of your meta tags. This component CLICK HERE TO READ MORE...
Search Engine Optimization Tips For PDF’s
Many website owners release PDF versions of their content or ebooks in PDF format. For many commercial and professional websites, articles such as operating instructions are also written in PDF format. Your website may benefit if your PDF files are indexed and returned in search results for certain queries. However, search engine optimization for PDF format files can be slightly different to that of a normal web page. I say slightly different because the general optimization concepts are still the same, it's how you achieve those concepts that can make a big difference. The following tips may help to get your PDF indexed by the search engines. Format: PDF's can be produced in either a text or graphic format. Search engines cannot read the content of a CLICK HERE TO READ MORE...
The Downside To In House SEO
Many businesses prefer to undertake their search engine optimization programs in-house rather out-sourcing the service. While this can be done successfully, there are quite a few pitfalls that should be considered before selecting the in house SEO path versus out sourced. The first real problem is that of talent, or lack of. There are thousands, if not millions of partially trained experts around the world. These partially trained experts can work well as part of a team. However, left to do the job themselves they will only achieve a 60-80% site optimization success rate. They will almost always leave out some components of a good search engine optimization strategy. SEO experts that are thorough and know the requirements of good search engine optimization are few and far CLICK HERE TO READ MORE...
Google Really Is Opening Up – Well Just A Little
Is Google really opening just a little. Matt Cutts revealed on his blog yesterday that Google toolbar Page Rank's are about to be released. It is not often that Google reveals information. In fact they seem to live a life of denial, denying every rumor that surfaces, even if it sounds totally way out. I would like to say here is an excerpt but all you would get is the 'hey' so here is the complete post: Hey folks, I wanted to let you know that new toolbar PageRank values should become visible over the next few days. I’m expecting that also in the next few days that we’ll be expiring some older penalties on websites. Short, sweet and to the point. Now I am a bit of CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
