More On Google’s Knol - Perhaps A Rethink

Writing by Nick Stamoulis on Saturday, 2 of August , 2008 at 11:07 pm

As the dust settles around Google’s knowledge base, Knol, it appears there may be a lot of value for online businesses. Knol’s are going to rate well in the search results, that is already apparent. Google’s content policy leaves the door open for businesses to publish Knol’s on commercial related material including links back to their own sites.

COMMERCIAL ACTIVITY: You may use Knol to create articles for your business or to promote your lawful products or services that are not otherwise prohibited by our Content Policy or Terms of Service, unless you are in Cuba, Iran, Burma (Myanmar), North Korea, Syria, or Sudan. There are some commercial uses we don’t allow. We don’t allow pages that have the primary purpose of redirecting visitors, acting as a bridge page, or driving traffic to another website. We also don’t allow Knol pages that have the primary purpose of profiting from displaying ads from any publisher network, such as pages created with little or no unique content that exist only to display ads.

This point from the policy is fairly self explanatory. Now may be an ideal time to consider writing ‘how to’ type articles or perhaps even publishing instruction manuals.

Since these Knol’s are likely to rank well, users may well visit these pages first. If you have promoted your site with links to the relevant pages within your Knol, you should see extra traffic.

For businesses with an online presence, it will be a case of letting others write Knol’s and capturing the traffic, or getting in early yourself and capitalizing.

                      Category: Search Engine Positioning                      

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