SEO And Address Details For Local Search

Writing by Nick Stamoulis on Monday, 4 of August , 2008 at 8:03 am

Over the last two years the one common ‘prediction’ for search engine optimization has been local search. It is often being hailed as the next ‘big’ thing in search engine development.

They may be right eventually. Whether or not it becomes the next ‘big’ thing in search marketing doesn’t matter. It is here now and should be used for all its value. This means you need to include local search in your search engine optimization programs.

One question that often arises is whether or not you should include your business address, telephone number and state in your pages. Certainly, on your contact and about pages it may help to include this information. From a professional point of view, including the information instills a level of trust within visitors to a site.

For all your other pages, it can simply be a matter of choice. Including this information will not hurt your search engine optimization program. Should you include the information on every page? Remembering that search engine index each page, if you need that page ranking highly in the local search results then including your address details may help.

If you have more than one offline presence, be wary of adding all sites. You can include the information in an about or contact page or perhaps even in ’store profile’ page. Having multiple sites listed on every page may confuse the search engines and se your site decrease in popularity.

Including your local business exposure within the local search relies on the patience of your search engine optimization program for success.

                      Category: Local Search Engine Marketing                      

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