Google Insights On A New Tool

Writing by Nick Stamoulis Tweet

Designed for advertising and marketing, Google’s new tool, Google Insights For Search, may also become a handy little keyword research tool over time.

The tool returns a lot of information for any search term although the standardizing of results makes it a little difficult to make comparisons. However, there are other tools that can be used to refine your research.

Google Insights looks like more like a trends analysis, which in a way it is, with more information that standard trends results.

Results can be filtered by category, geographical region, and date ranges going back to 2004. The results produce a line graph with significant news events plotted along the graph.

You can also see related search terms and how they rank to the original search term. The most interesting area, particularly when it comes to keywords and SEO is the ‘Rising Searches’ area. Here you can see which related search terms are rising.

All in all, this is a handy easy to understand tool that can provide a lot of help for those in advertising and marketing. It may also be a big help as a keyword research tool.