3 Basic Linking Rules To Help Your SEO

Writing by Nick Stamoulis

Linking can be complex, link building can be frustrating. Here are three quick and simple linking rules that may help boost your SEO efforts.

Link out:
Linking to other sites does help your SEO programs. Make sure the links are to relevant content on sites with good authority.

Link within:
Maintain a balance of links within your own site. Where there are pages of content that relate to each other, provide links, preferably within the content using appropriate anchor text.

Balance links:
Try to keep the right balance in your links. You want more links coming in than going out. This is per page, not just content so include links in sidebars, blogrolls etc. Include in the balance the links within your own content. Every link leaving a page has may take link ‘juice’ with it. Too many links leaving and the link ‘juice’ will be very thin – even to your own content.

These are three common sense link building tips that can help to balance your SEO. By controlling the flow of links in, out and around your web site you can increase the rankings of various pages that you feel are important.

If I could add a bonus fourth tip it would be – Don’t waste your links, use them to best enhance your SEO strategies.

4 Responses to “3 Basic Linking Rules To Help Your SEO”

  • Always a good idea to spend time building your incoming content related links.

  • Mike says:

    I think these are very good ideas…one thing that I haven’t been doing and will do now is make sure my incoming links outnumber the outgoing links.

    I have also found that I am a lot less likely to add a link if the content is not relevant to my site. Quality related links help more, I think.

  • Char Roby says:

    What blog sites would you recommend (or how would you find them) for us to link our site = We are an eBook, movie, music, and games download site, how do I find the right sites to Link to? I’m new at this SEO game.

    Thanks!
    Char

  • dave calvert says:

    I genrally use bloggger.com and wordpress to set up blogs and articles with backlinks. This seems to help with SEO. Relevant links in my experience do seem to work better for your google listing and remember to ask people to use your chosen keywords in the backlink anchortext, i.e. “property lawyer”, “web designer” rather than the name of the company or the http://www…..co.uk.

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