Do You Optimize All Links For SEO?
Writing by Nick Stamoulis on Tuesday, August 19, 2008
Good search engine optimization practices suggest that links, particularly internal links, should have appropriate anchor text; that is, anchor text that uses keywords or keyword phrases.
Most website owners who are skilled in search engine optimization techniques know this already. However, sometimes the concentration is on deep content pages and the obvious links are left un-optimized.
Examples that you may see frequently include the ‘About’ page, Sitemap and Contact pages. These URL’s can often be optimized as well, particularly if you want to increase the number of keywords on a page.
The optimization of these pages can be straightforward. For example, you could link your ‘About’ page using the anchor text of ‘About site name‘, the sitemap’s anchor could be ‘sitename’s Sitemap‘.
One link that is rarely optimized with keywords is the email or ‘Mailto’ url. This link normally looks like:
(a href=”mailto:yourname@yourwebsite.com”) Email Me (/a)
(note: replace the brackets with the greater than > and less than < signs)
The text ‘Email’ could be changed to include a keyword or site name as well.
There are many internal links that could benefit your pages by simply applying a few basic techniques. Sometimes, the obvious is overlooked.
Category: Link Building
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Comment by John Sylvester
Made Wednesday, 20 of August , 2008 at 1:55 am
I agree wholeheartedly, especially the About Us page, which rarely has the main key terms of the site in its name. http://www.searchengineoptimizationjournal.com/about-us/ could have become http://www.searchengineoptimizationjournal.com/searchengineoptimizationjournal.html?
Comment by namecritic
Made Wednesday, 20 of August , 2008 at 5:54 am
Except for the fact that some sites will automatically link to your about us page. Not sure if that will happen if you changed it that way. Good question though.
Places like http://www.aboutus.org/
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