Will Google Suggest Create SEM Headaches

Writing by Nick Stamoulis on Tuesday, 26 of August , 2008 at 8:12 pm

When it comes to search engine optimization, Google Suggest has mixed outcomes. Suggest has now become the search default for all Google search interfaces. Similar to Yahoo!’s Search Assist. Suggest brings in a drop down window with suggestions to complete your query. I am sure millions of users will find it a useful addition. Millions may also find it annoying.

For the new Google suggest feature you can start to rethink some of your keywords, particularly misspelled words. As users come to understand how to use the feature, they will shortcut to a term that best matches their query.

There is an opportunity lurking behind Suggest. At present, you not only see a list of possible search terms, you also see how many results match that term. From a search engine optimization angle, this is good news and bad news.

The good news, you can quickly find a range of long tail search terms for your niche that have relatively low results and include them in your SEM strategies.

The bad news, every site owner can see the same info and some long tails will quickly explode in numbers as they try to capitalize on them.

Google Suggest will affect some aspects of search engine optimization. Time will tell whether or not it changes the habits of people using Google.

                      Category: Search Engines                      

No comments yet.