You Still Need SEO Even If Your Not Selling Products
If you talk to bricks and mortar business owners and suggest an online presence, their first reaction is often, "why, I don't have the resources to sell online as well". It can be difficult to point out the advantages of an online presence as a pure marketing tool, especially when you then need to encourage strong search engine optimization and social media marketing programs. There are thousands, possibly hundreds of thousands, of businesses that are brick and mortar based, yet have an online presence that is purely advertising. There are far more that have developed both offline and online businesses. Using the web as a marketing tool can be very effective. A simple blog that looks good and contains plenty of useful information can be a CLICK HERE TO READ MORE...
There Is An SEO Lesson In The Statistics Of Other Sites
There are times when organizations question the need for search engine optimization. There can be conflicting information around that often confuses those considering search engine optimization and perhaps social media marketing. One event that leaves many website owners, particularly those who also run a blog, is the freshness factor when it comes to the SERP's. A lot of content does seem to appear at the top of the SERP's within hours of publication. This is due to its freshness. Within 24 - 48 hours that content has often dropped out of the SERP top pages and gets lost amongst the millions of other pages. If there has been a decent search engine optimization strategy carried out on that page then over time it will steadily climb CLICK HERE TO READ MORE...
Long Tail Keywords May Be SEM’s New Friend
With Google's introduction of Suggest, it may be time to reassess the use of long tail keywords. From an SEO point of view, most long tail keywords won’t result in streams of traffic but depending on the search volume of those keyword phrases it could product highly targeted visitors. However, who said you had to use only the one long tail? As you add a word to a keyword, you almost halve the number of likely queries. By the time you get to five or six words in your long tail, the number of search queries is likely to be small. This is why researching your keywords is very important. Having said that, the longer the tail, the more targeted the traffic will be. If you intend CLICK HERE TO READ MORE...
Will Google Suggest Create SEM Headaches
When it comes to search engine optimization, Google Suggest has mixed outcomes. Suggest has now become the search default for all Google search interfaces. Similar to Yahoo!'s Search Assist. Suggest brings in a drop down window with suggestions to complete your query. I am sure millions of users will find it a useful addition. Millions may also find it annoying. For the new Google suggest feature you can start to rethink some of your keywords, particularly misspelled words. As users come to understand how to use the feature, they will shortcut to a term that best matches their query. There is an opportunity lurking behind Suggest. At present, you not only see a list of possible search terms, you also see how many results match CLICK HERE TO READ MORE...
How Many Internal Links Can I Have?
One important aspect of your search engine optimization program is how you structure your internal links. It does raise the question whether or not you can have too many internal links on the one page? I have never seen a formula for links, keywords, or any other search engine optimization tactic. Common sense would tell you that internal links should meet certain criteria such as: Relevance: One of the most important criteria. Linking pages that are not relevant could be counterproductive. Anchor Text: If you are going to link to other pages on your site then be sure to use the right anchor text. Quantity: Here we go - how many? Sorry, not the answer you are looking for! It appears to be accepted now that search engines CLICK HERE TO READ MORE...
Rank Local Search Using Title Tags And SEO
If your primary focus is regional or perhaps even focused on the one town, using local search is a must. Your keyword should include the town or regions and be a primary target of your search engine optimization strategies. One of the biggest aids to appearing near the top of the search results pages is by including your town or region in your title tags. One mistake that many web owners make is to include a town with no further information. If you were to check a map of your region or country I am sure you could find two three towns with the same name. Take a simple name like Orange. There are several variations. Apart from the obvious fruit relationship, there is Orange County, CLICK HERE TO READ MORE...
Is Ethical SEO Rewarding? You Have To Wonder Sometimes!
There are times when you do a search and find the results less than stimulating. In fact, you have to wonder how these pages made it to the top of the SERP's. Links are one of the major factors in determining a pages rank. When scraped content is making the first or second page of the search results, you know something strange is afoot. A link check will often find several thousand links coming in to these sites, links that often appear to be from link farms. As an search engine optimization professional we never use or suggest unethical link building. This however, appears to put many sites at a disadvantage - at least in the short term. We know that over time the search engines CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
