SEO, SEM, SMO, SMM: What’s With The Acronym’s
If your new to the internet, or at least new to the world of search engine optimization, you may be wondering what all these acronyms stand for. Here is a brief run down on each acronym with a Wikipedia reference for each one. [source]Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines. In a nutshell, by defining keywords and optimizing them for CLICK HERE TO READ MORE...
Even With Top SEO, Some Online Businesses Fail
Over the years I have come across many online businesses that have ranked reasonably well in the search results yet failed as online businesses. The traffic hasn't been sufficient to create sales and the costs of developing their websites exceeds profits. So why do they fail? There are of course many reasons why a business fails, whether it is online or offline. Poor page design, poor products, the list is endless. However, one of the biggest failures for online businesses is simply content. We hear terms such as 'content is king', and while it sounds good, it doesn't tell you much. What content? How much? On what topics? All simple questions, yet these questions are the very ones you should be asking yourself. SEO needs material CLICK HERE TO READ MORE...
More On Google’s Knol – Perhaps A Rethink
As the dust settles around Google's knowledge base, Knol, it appears there may be a lot of value for online businesses. Knol's are going to rate well in the search results, that is already apparent. Google's content policy leaves the door open for businesses to publish Knol's on commercial related material including links back to their own sites. COMMERCIAL ACTIVITY: You may use Knol to create articles for your business or to promote your lawful products or services that are not otherwise prohibited by our Content Policy or Terms of Service, unless you are in Cuba, Iran, Burma (Myanmar), North Korea, Syria, or Sudan. There are some commercial uses we don’t allow. We don’t allow pages that have the primary purpose of CLICK HERE TO READ MORE...
PageRank Still Has Its Uses In SEO
When it comes to SEO, there are three kinds of people. There are those that know little and do little; then there are those that know everything, they drill down into analytics and search results and can tell you where a page ranks on any given day. Somewhere in the middle is your ordinary everyday website owner who is trying to deliver the best program on a learn as you go basis. For these individuals, PageRank can still be a valuable tool. It has been common practice in the blog world to seek out pages with high PageRanks and to then leave comments, hoping the pages use a dofollow. PageRank can be useful for website owners within their own pages. If you know the PageRank for CLICK HERE TO READ MORE...
Can You Train The Search Engines?
Search engines crawl the web reading pages, indexing them then following links to the next page where it goes through the same process. Along the way it tries to assess the appropriate connections between the search phrases entered by users and the content - it does this using what we call keywords and keyword phrases. Can you train the search engines to read and index your pages in certain ways? The best way to answer this question is to look at the on page search engine optimization processes to see what, if any, effect they have on a search engine and your ability to 'train' them. Content: writing good quality keyword optimized content is important when it comes to any relationship with a search engine. CLICK HERE TO READ MORE...
Research is the Key!
Many website owners create their first site simply because 'it was a good idea at the time'. The site is put together with little thought as to why, with little direction, and certainly with little or no thought of search engine optimization. Trying to undo several years’ worth of aimless site building can be a nightmare from a search engine optimization view point. In fact at times the quickest option is to scrap the lot and start all over. My first piece of advice to anyone looking to create an online presence is to treat it a like a new business. For any individual looking to commence a business, there are several steps you should take first and one of those is research. Researching your market, your CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
