Search Engine Positioning…The Saga Continues!
Writing by Nick Stamoulis on Tuesday, September 2, 2008 Leave a comment
If you have done you keyword research and narrowed those keywords down to your niche then you are ready for the next search engine optimization related task.
This one focuses on outlining your site. Each page within your site is going to focus on one keyword or phrase from that niche. Remember that search engines rank pages not sites so each page within your site needs to be able to rank well for that one keyword or phrase.
Making an outline of your site allows this to happen easily, and save the time in the end of reworking the pages and how they link together.
You outline should include the keywords for each page as well as what other pages to link to.
If you were to draw this outline on paper at the end of it you should have a diagram that looks like a wagon wheel, the index or home page in the center, the spokes of the wheel will lead out to each of the pages and each page will circle back to another. Really large sales sites can have the additional outer rime that will allow your order pages to also connect to one another.
The key to remember is that each page must rank well, not the site.
Leave a comment Category: SEO
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