SEO - Are We Losing Control Over Search Rankings

Writing by Nick Stamoulis on Thursday, 18 of September , 2008 at 7:34 am

As time moves along, search engines like Google become more sophisticated. We are told that the future of search will rely more on that searchers history, so, when a search term is entered, Google will match their search term with the searchers history, then find the most appropriate results to display. This may not be bad news for SEO; it will certainly make life tougher - particularly when reporting back to clients.

The recent mini-war between SEO tool producers and Google left many website owners in a spin. They couldn’t use the tools to provide information like search rank. What has been forgotten is that they survived. They found other ways to measure the success of their work.

We often rely too much on this data as it can, and does, affect people’s view of their own websites. If you have worked hard to optimize your pages for search, and you appear near the top in the search pages, you have done your job. There is little else you can do - we certainly cannot influence peoples search habits, at least for now.

                      Category: SEO                      

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