Don’t Target The Hotspots, Target Their Softspots

Writing by Nick Stamoulis Tweet

There are so many tools around these days there is no excuse for not knowing what your competitors are up to. More importantly, it is not difficult to see where they rank for particular keywords. Rather than developing a set of keywords that you feel are perfect for your website, find your competitors weaknesses and focus your search engine optimization efforts on those keywords.

You may be fighting a losing race trying to target the same keywords as your competitors, at least the top of the range keywords. Traffic from several less competitive keywords can often outdo the traffic numbers for highly competitive keywords.

Keywords, links and search rankings are on top of every SEO expert’s minds these days. As the internet grows, the competition grows. Rather than trying to compete for the same tired keywords, smart operators are using the information gained from their competitor’s sites to help determine weaknesses that could be exploited.

Websites that have been around for several years are going to be hard beat for their main keywords. Target their secondary keywords in your SEO programs and you may outrank them. Target their primary keywords and you may give yourself a headache.