Has Page Rank Finally Lost Its SEO Appeal

Writing by Nick Stamoulis on Monday, 29 of September , 2008 at 7:27 pm

This past weekend saw another update of the toolbar Page Rank by Google and for the first time in a long time, there was hardly a blinking of the eyes from either the SEO industry or the broader web community.

While there has been mention around the forums, the conversation has been fairly light. As with all updates there are winners and losers with the losers generally having the most to say. Not this time. Even the losers are shrugging their shoulders and getting on with life. It may be a sign that many website owners have finally woken up to the fact that Page Rank has little to do with their long term search engine optimization strategy - what counts is where you appear in the search results and how much traffic you receive.

In fact, over the last couple of days there has been more talk focused on Yahoo!’s search results update than on Page Rank. It makes sense since results are the primary focus of any optimization campaign.

Hopefully we are starting to see a maturing of the online world and a realization that stats like Page Rank are no longer relevant. SEO will always produce results that fluctuate as websites compete for narrow search results.

                      Category: PageRank                      

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