Do Tag Pages Benefit Your SEO Strategies
SearchEngineRoundtable posted an article related to Tag Cloud pages and the way Google treats them. This follows a Google Groups thread on the subject. The issues raises certain questions including that related to Googles dislike of indexing 'search result' pages. Is a tag cloud a 'search result' page is one of the first questions to be asked. It is probably a line ball call, however, Google does seem to be indexing and ranking these tag cloud pages so they are probably not considered 'search results' pages at present - the future, who knows. I don't know if these pages actually offer any benefit to a user. I would certainly prefer a user to land on a page that was more relevant to their needs than a CLICK HERE TO READ MORE...
More Search Engine Mublings
First we had MicroHoo, are we now going to go through a round of YahAol negotiations that have everyone talking until it all fizzles out - yet again. You would have to wonder if an acquisition of AOL would really help Yahoo! at this stage of their business cycle. They are on the back foot when it comes to acquiring search market share and one would have thought that concentration in that area would be more appropriate. Yahoo!'s biggest problem to date has been it's inability to market itself has a viable search alternative. Relevant search results, accurate indexing of content and a friendlier face are needed if Yahoo! is ever going to match it with Google. Buying out AOL will not do a lot for CLICK HERE TO READ MORE...
Boost Your SEO With Product Reviews
As the web grows and develops, so to does the complexity of search, particularly Google. One aspect of search rankings that may take effect in the future is the social aspect of websites. User generated content has been term used in the past, its search engine optimization value into the future may be important. If you have an ecommerce site then you should be encouraging your customers to write mini product or service reviews, or at the very least, leave comments. If social and user generated content does get included in the search ranking algorithms, your site will have a head start. It can make good SEO sense to incorporate it now for other reasons. Your keyword lists should include your products. If they do, every comment CLICK HERE TO READ MORE...
Take The Time To Learn SEO Basics
Many brick and mortar businesses that develop an online presence find it more economical to outsource their SEO and website maintenance to professionals in the relevant industries. If you wish to prosper online and you have little knowledge then this makes sense. These same owners however, have never really stopped to learn about running that online presence. It is a rather strange approach. If they were to open another bricks and mortar branch, the first thing they would do is analyze the market, learn who the opposition is, and develop some form of business plan. The online world is no different with the exception that maintaining an online presence is not about trading hours. The reason you employ an SEO consultant is to gain search rankings that CLICK HERE TO READ MORE...
SEO – Inhouse or Outsourced, Which Is Best?
For many businesses, the question is often raised about whether their SEO should be done 'in house' or 'outsourced'. There is no definitive answer to question such as this as there are good points to each. The bottom line is often $$$. How much can we afford? There are a few pointers that may help to make a decision, but ultimately, it comes down to whether or not you have enough work to employ an SEO professional full time and whether or not the costs associated can be justified. If you only have enough work to employ someone part time then the financial incentive may be to employ a consultant. If your funds do run to employing someone full time in SEO, the investment can well CLICK HERE TO READ MORE...
Google Throws A Dynamic URL Spanner In The SEO Works
The search giant known to us all as Google has once again confounded all SEO experts by changing their views on a particular subject. In the past, the recommendation from all SEO consultants was to ensure that URL's looked more like a static URL than a dynamic one. Now Google says they prefer the dynamic! So, after webmasters the world wide have spent hours carefully crafting titles and URL's for the benefit of the SEO, Google says it would prefer a yoursite.com/?232 instead of a plain English URL? To quote the official Google statement on the subject: Does that mean I should avoid rewriting dynamic URLs at all? That's our recommendation, unless your rewrites are limited to removing unnecessary parameters, or you are very diligent CLICK HERE TO READ MORE...
Don’t Target The Hotspots, Target Their Softspots
There are so many tools around these days there is no excuse for not knowing what your competitors are up to. More importantly, it is not difficult to see where they rank for particular keywords. Rather than developing a set of keywords that you feel are perfect for your website, find your competitors weaknesses and focus your search engine optimization efforts on those keywords. You may be fighting a losing race trying to target the same keywords as your competitors, at least the top of the range keywords. Traffic from several less competitive keywords can often outdo the traffic numbers for highly competitive keywords. Keywords, links and search rankings are on top of every SEO expert’s minds these days. As the internet grows, the competition grows. CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
