Google Now Indexes Scanned Documents
Google can now indexed scanned documents - .pdf files and other images of print text. Wow! This is great news because before humans - people like you me - had no problems reading scanned documents online, but the search engines did. Now you can scan your entire library of technical manuals and possibly rank for search terms within them. At least, in theory. From Google's official blog: Consider a circle. Should it be read it as a zero, the letter 'O', just a circle, or the ring from my coffee cup? People learn to answer this kind of question very quickly, but for the computer it is a painstaking and error-prone process. Check it out: Here's a link to the SERP. Now view the CLICK HERE TO READ MORE...
Why JavaScript Sucks
I've seen all kinds of websites. The worst kinds of websites in the world are websites that sit on Windows servers, designed using ASP, and use Javascript dynamic navigation menus. Why even build a website? It's a combination of three of the worst design mistakes you can make. Like anything made by Microsoft, Windows servers are loaded with code. You'll typically find that many web hosts will offer a free website building tool with your hosting package. A great deal many of those are Windows-based. They suck. Don't use them. Your website will be littered with code, making it difficult for the search engines to find the meat of your content so that they can index it properly. You are much better off using a LINUX CLICK HERE TO READ MORE...
Live Search: Cool Or Fool?
Live Search wrote on its blog that it can provide instant answers. That's great, but I think Ask.com proved years ago that instant answers weren't always that good. But Jeeves didn't quite do it the way that Live Search is trying to do. I actually like the Live Search model. Here it is in a nutshell: Search the Live Search Encyclopedia for information Get local traffic by performing a traffic query Check your horoscope I like the encyclopedia approach, especially if it's free. But users will have to be able to get the information that they need right now. One failed search query and it's doomed. But I'm not real sure it's going to MSNs market share. It probably won't. Still, if they can provide useful information CLICK HERE TO READ MORE...
How Supporting A Candidate Can Win New Clients
SEO cuts a lot of ways. If you write a blog, for instance, you don't have to do every single post on a niche-related topic. You should a lot within your niche because, well, it's just common sense. If your blog is about milk-based products then you'd better talk about milk-based products a lot or no one will take you seriously when you do. But that doesn't mean that you can't veer from your primary path from time to time. Politics is something that most people really care about. It is political season. Why not endorse a candidate on your blog and give the reasons why you support that candidate. When you do this you are giving your readers a little bit of your personal values CLICK HERE TO READ MORE...
SEO Wars: Who Wins?
A few days ago Rand Fishkin made a post outing another website that ranked for the term "SEO Company". He called it an "embarrassment" to Google. I thought at the time that it was a bit too nutty for him to be doing that, but I didn't mention. I just figured it was Rand using someone else's success as target practice for his own self-promotion agenda. It seems I'm not the only one who thought that. Aaron Wall calls him the SEO Police. Shoemoney wasn't too happy about it either and posted this video: Rand Fishkin is getting on the "manipulative techniques" band wagon, but it seems to be self-serving. Outing other webmasters for their success, even when it comes from manipulative techniques, CLICK HERE TO READ MORE...
Can Two SEOs With Differing Views Work Together?
A buddy of mine said that two SEOs with different approaches working together on the same project is like Obama and McCain working together to solve the Iraq issue. Is that true? Can two search engine optimization experts with different ideas about optimization work on the same project together? First, can two SEOs disagree that much? Isn't SEO pretty much a science? Don't all roads lead to Rome? As much as many of us would like to believe that white hat search engine optimization is an exact science, it isn't. There are likely as many solutions to a problem as there are search experts working on it. Sure, some may be better solutions than others, some more effective than others, but at the end of the day CLICK HERE TO READ MORE...
Can SEO Be Used For Branding
Search engine optimization has both a bad rep and a salvation complex. Spammers, black hat SEOs, and other types of vermin have given our industry a bad name and many business owners are leery of anyone claiming to use SEO for better business. On the other hand, many of us have proven that SEO works when does correctly and ethically. But it can it brand your business? I think it can. In fact, I know it can. The Brick Marketing blogs have done quite well as a branding item and we rank well for our keywords on just about every blog in the family. But understand that effective SEO isn't sales. There is a limit to how far it can take your business. A No. 1 listing CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
