Let Sarah Palin Teach You SEO

Writing by Nick Stamoulis ShareThis

This morning’s Pay Per Click  Journal post was about how Sarah Palin can teach you how to run a PPC campaign. The same principles can apply to SEO.

For instance, Sarah Palin knows her target market and what it takes to win their hearts. You must write your SEO content so that it reaches your target audience. Here are Sarah Palin’s talking points:

1. Be “folksy” – You don’t have to be Bob Dylan to create a folk artist identity. Just speak in the language of your audience. Do they say “betcha” and “darn”? Maybe you should too.
2. Smile for the camera – Like that old Steely Dan tune, “Peg”:
   

   I’ve seen your picture
   Your name in lights above it
   This is your big debut
   It’s like a dream come true
   So won’t you smile for the camera
   I know they’re gonna love it (Peg)

   When you smile for the camera in SEO, you are simply showing your best side. Keep it positive and let them see your light shine.

3. Identify with your target audience – Speak directly to your target market. Make them identify with you.
4. Play to your strengths - Instead of trying to impress, stay within your element. Sarah Palin made sure not to get out of her comfort zone. That could lead to embarrassment.
5. Support your team and team leaders – When Sarah Palin speaks, she makes sure she supports her candidate, John McCain. If you have partners and affiliates, use them to your advantage by speaking positively about them. Too much talk on your differences can spoil the party.

Sarah Palin’s talking points can teach you something about good search engine optimization, if you are listening. Keep it simple and keep it real.